Social Responsibility

The values around which A+a Pets was created is central to the brands identity and indispensable to our founder. The brands sustainability goals stem from her personal beliefs, and her vision for the brand ties closely into her vision for her own future.

This vision is to one day start a farm where all animals – abandoned, hurt, or in any way distressed – can find a loving home and many friends. In the meantime, the aim is to educate and create awareness around the plight of stray animals, the importance of treating them with kindness and respect, and advocating for adoption over buying.

A+a Pets is also closely associated with Mumbai Animal Association (MAA), a Mumbai based NGO working towards the rescue and rehabilitation of distressed birds and animals.

Our founder is also committed to reducing the brand’s carbon footprint and is an active advocate for finding achievable ways to increase the number of green spaces in the city.

As a founding principle, the brand will only include food that is vegetarian/ vegan or produced from ethically sourced/ free range meat. She has also made the conscious decision not to introduce an extensive line of pet products, but to focus instead on building a carefully curated rage of essentials made of environmentally friendly and recyclable materials. This was done to ensure quality, sustainability, and to avoid the trap of over indulgence and mass production that A+a Pets stands against.

Kindness and Respect

Caring & Feeding

Rescue & Adoption

A+a Recommends

Importance of Training your Pet
Training is an essential part of owning a dog and can be started at any age.  Training builds confidence, provides mental stimulation and strengthens the human-animal bond.  Positive and holistic training with equal attention to physical, emotional and mental state can benefit not only the pets by their humans too.
Animal Telepathy
Communicating with animals can be life changing.
They tend to be highly empathetic, and their understanding of spirituality is so far evolved that humans stand to learn and benefit a great deal by opening themselves up to this wisdom.
Animals tend to pick up on the energy and intent of the humans around them and often have much to offer in the way of opinions and advice.
There are telepathic animal communicators who can facilitate this communication between humans and their pets, most of whom also offer classes and workshops to help people tap into their own telepathic abilities.